Les Voiles de Saint-Tropez is a major sailing event at the end of the summer season in the Mediterranean. Much more than a sailing event, it’s a celebration of the history, craftsmanship and joie de vivre that have made Saint-Tropez a world-renowned destination.
Would you like to take advantage of this opportunity to raise your brand’s profile by organising a branded event in an exceptional venue in Saint-Tropez? Then you’ve come to the right place.

What is the Voiles de Saint-Tropez?

Taking place from September 28th to October 6th 2024 this year, the Voiles de Saint-Tropez celebrates its 25th anniversary and brings together an extraordinary collection of sailing vessels. From century-old Classics to the latest high-tech Modern racing yachts and Maxi yachts, the event showcases the finest examples of nautical design and engineering.

Over the course of a week, participants engage in a series of races, navigating the Mediterranean against the backdrop of Saint-Tropez’s iconic skyline. The event is as much about the spectacle on the water as it is about the vibrant social scene onshore. The port buzzes with activity, from glamorous parties and exclusive gatherings to impromptu meet-ups among sailing enthusiasts.

The History of the Voiles de Saint-Tropez

The Voiles de Saint-Tropez has a storied past that began in 1981. It all started with a friendly challenge between two yachts, Ikra and Pride, which culminated in a race from the village of Saint-Tropez to the restaurant Club 55 at Pampelonne beach. This impromptu contest was so exhilarating that it became an annual tradition, growing in prestige and popularity over the decades.

Initially known as La Nioulargue, the regatta evolved in 1999 into the Voiles de Saint-Tropez, attracting an array of both classic and modern yachts. Today, it stands as one of the most prestigious sailing events in the world, drawing competitors and spectators from every corner of the globe. 

Voiles de Saint Tropez regatta
© Philippe STANUS

Why your brand should have a presence at the Voiles de Saint-Tropez

The Voiles de Saint-Tropez is synonymous with luxury and exclusivity. Having a brand presence at this event aligns your company with the high standards and elite lifestyle associated with the French Riviera. It’s a unique opportunity to position your brand alongside the world’s most esteemed names in yachting and luxury goods.

The regatta attracts a discerning crowd that includes affluent individuals, business magnates, celebrities, and influencers. These attendees represent a prime demographic for luxury brands, offering a concentrated audience for high-end products and services.

The event’s social calendar is packed with parties, dinners, and receptions, providing ample opportunities for networking. By hosting an exclusive event, your brand can foster valuable connections with potential clients, partners, and influencers in an intimate and engaging setting.

A presence at the Voiles de Saint-Tropez ensures significant visibility among a targeted audience. The event is covered by national and specialized yachting media, and social media channels buzz with updates, photos, and videos. This exposure can drive brand recognition and engagement, both onsite and online.

The Voiles de Saint-Tropez is a celebration of both tradition and cutting-edge innovation in yachting. By associating your brand with this event, you tap into a narrative that values craftsmanship, heritage, and technological advancement—qualities that resonate deeply with discerning consumers.

Event venue voiles de saint tropez

Finding the perfect venue for your event during the Voiles de Saint-Tropez

Our team is here to help you find the perfect venue for your brand event during the Voiles de Saint Tropez. Choosing the right venue and working with the best event suppliers guarantees a controlled environment where you can create a memorable experience for your guests, showcase your brand, and engage in meaningful conversations.

The Voiles de Saint-Tropez is more than just a regatta; it’s a convergence of luxury, tradition, and high society. For brands looking to make a lasting impression, this event offers an unmatched platform to connect with a coveted audience in an environment that exudes elegance and sophistication.

View our collection of Saint-Tropez villas and venues for an event or a stay during the Voiles de Saint-Tropez or contact us today to find the perfect place for you.